Essays and thoughts from Berkeley graduate Giovanni de Leon Nepomuceno

Tuesday, March 27, 2007

Chip Review #2 - Kettle Brand Chips

Kettle Brand
Flavor - Sea Salt & Vinegar
Style - unconventionally STRONG & tangy
9 oz for $2 something
1 oz. - 150 calories, 80 from fat
Sodium - 160mg

Since my last review, I expected a similar taste and texture to this brand. However, I was quite disappointed not to have that fabulous crunch I looked forward to. When I see the word "kettle" on a bag of chips, I expect crunch. I want that chip to crunch hard in my mouth and even feel little bits of chip act like shrapnel on my gums.

The flavor of these chips is actually pretty good though. I was not amazed nor was I let down by it. In fact, the sodium content on these chips is relatively low. Another plus side is that it's all natural with no trans fat. Seems as though Kettle Brand is proud of this fact and proclaims on the back that these are "Chips you'll still respect in the morning."

The Kettle Foods company is based in Salem, Oregon and have even trademarked "Always Hand Cooked." I wonder what this means exactly. Is the sentence trademarked, or do they really hand-cook all their chips? Maybe it's time to actually call them on it . . .

The chips are packaged nicely in their clean, dark blue, heavy grade paper with a non-stick coating on the inside. All-in-all, a decent flavored chip that could use a little more crunch. Interestingly, my nieces (who shared in this taste test) remarked how brown these chips were. They thought they were burnt.

Crunch - 2
Flavor - 3
Value - 2
Guilt - 4

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